In Simply Sex (4), Dawn Atkins gives us two romances for the price of one. Janie Falls has founded Personal Touch, a matchmaking service. When her sister Kylie fills in on a date with lawyer Cole Sullivan, these two workaholics decide to fulfill their attraction with sex. Meanwhile, Seth Taylor interviews Janie for a story in a local magazine. He is cynical about both her and her business but still attracted to her. But to her, he might be just another stubborn single who will break her heart if they get involved. When everything starts to go wrong, can all four learn to trust their hearts over their fears? Atkins skillfully weaves together the two stories. All four characters are well developed and grow as the story evolves.