Print Ad Specs

See Also:

Print Advertising Rates

Print Production Schedule

Online Advertising

Other Promotional Opportunities

 

FULL PAGE Mechanical Specs:

IMAGE SIZE:
6-7/8"w x 9-1/2"h
(6.875"w x 9.5"h)
41p3 x 57p
TRIM SIZE:
7-7/8"w x 10-1/2"h
(7.875"w x 10.5"h)
47p3 x 63p
BLEED SIZE*:
8-3/8"w x 11"h
(8.375"w x 11"h)
50p3 x 66p

 

CENTERFOLD/SPREAD Mechanical Specs:

IMAGE SIZE:
14-3/4"w x 9-1/2"h
(14.75"w x 9.5"h)
88p6 x 57p
TRIM SIZE:
15-3/4"w x 10-1/2"h
(15.75"w x 10.5"h)
94p6 x 63p
BLEED SIZE*:
16-1/4"w x 11"h
(16.25" x 11")
97p6 x 66p

*Bleeds available for full page and centerfold ads at no additional cost.

 

TWO-THIRDS PAGE VERTICAL
Mechanical Specs:

4-1/2"w x 9-1/2"h
(4.5"w x 9.5"h)
27p x 57p

HALF PAGE VERTICAL
Mechanical Specs:

4-1/2"w x 6-7/8"h
(4.5"w x 6.875"h)
27p x 41p3

HALF PAGE HORIZONTAL
Mechanical Specs:

6-7/8"w x 4-1/2"h
(6.875"w x 4.5"h)
41p3 x 27p

THIRD PAGE VERTICAL
Mechanical Specs:

2-1/8"w x 9-1/2"h
(2.125"w x 9.5"h)
12p9 x 57p

THIRD PAGE HORIZONTAL
Mechanical Specs:

6-7/8"w x 3"h
(6.875"w x 3"h)
41p3 x 18p

THIRD PAGE SQUARE
Mechanical Specs:

4-3/8"w x 4-1/2"h
(4.375"w x 4.5"h)
26p3 x 27p

SIXTH PAGE VERTICAL
Mechanical Specs:

2-1/8"w x 4-1/2"h
(2.125"w x 4.5"h)
12p9 x 27p

SIXTH HORIZONTAL
Mechanical Specs:

4-1/2"w x 2-1/8"h
(4.5"w x 2.125"h)
27p x 12p9

What are Camera Ready ads?
Camera Ready ads are those that are provided to RT BOOK REVIEWS electronically as a 300 dpi PDF or TIF file, with all supporting fonts & images collected, and 2 match proofs included.

Please be sure that ads are set up correctly, following size requirements to the left, and all components of the ad are 300 dpi. It is also recommended that all elements get locked within the document. There will be a correction fee of $125 for incorrect ads that need to be fixed or replaced.

Electronic images that are sent to us for inclusion in an RT designed ad, must also be sent in a Mac readable format such as EPS, or TIFF, at least 300 dpi at the size it will be used, in order to avoid additional layout and scanning charges.
* * * *
Call your local service bureau (i.e. Kinko's) for assistance in converting your designed ads into camera ready format, or you can have RT BOOK REVIEWS create the ad for you for an additional fee.
 
Maximize your ad's effectiveness by making sure that any and all website addresses that are included within the print ad are written out using text, not art. All web addresses will be converted to hyperlinks in the digital edition of RT Book Reviews. However, company logos, Twitter or Facebook icons, or other art will not be recognized as part of a web address.


* Fractional bleeds available for additional fee. Fractional spread ad opportunities are available.

 

Schedule of Production Charges for Camera Ready Ads

Late Fee $50
Correction Fee $125
Digital Conversion to Mac format $100
Scanning & Placement of B&W prints $35

Mechanical Requirements

High resolution PDF or TIFF preferred. If providing Adobe InDesign (CS6) document, make sure all supporting art and fonts are collected for output, and 2 match proofs are included. (Please see box above for other acceptable formats)

Please check for the following:

  • Correct ad size
  • Correct bleeds when applicable
  • All fonts are active (pay special attention to fonts used in EPS files)
  • All fonts are embedded in PDF files
  • Both screen and printer fonts are available
  • Fonts are not menu styled
  • All images are linked and updated
  • Images are either Grayscale (for B&W ads) or CMYK (for color)
  • Photo effective resolution is 300 dpi
  • Line art effective resolution is between 1200 and 2400 dpi
  • Scans and illustrations are either TIFF or EPS
  • Created color is CMYK (make sure "spot color" is not checked)
  • Density levels on CMYK colors should not exceed 300%.

Send All Materials To:

Attn: Giselle Hirtenfeld/Goldfeder
RT BOOK REVIEWS
55 Bergen Street
Brooklyn, NY 11201

Send electronic submissions to: Production@RTBookReviews.com with cc to Giselle@RTBookReviews.com.

Any Questions?

Call our advertising department anytime between 9 am and 6 pm EST. Our expert staff is on hand to help with any questions 718-237-1097 ext.23. Ask for Giselle Hirtenfeld/Goldfeder. You can also email us anytime (Giselle@RTBookReviews.com).

We reserve the right to determine if ads are suitable for our audience, and to determine if their design is professional in appearance. All rates are net and subject to annual increases.