Best-selling author Shiloh Walker pens this bi-weekly column of online advice for writers. Walker is a full-time author who is published in both e-book and traditional print formats. Now she shares her experience and advice to help aspiring and published authors figure out the "Writes and Wrongs" of the digital world.
A few columns back, I talked about collecting business cards/addresses when you visited bookstores or met booksellers at conventions or conferences. I also mentioned asking if it would be okay to add the bookseller’s name to your mailing list…
Today, we talk about that mailing list. If you don’t want to build your own or just need some extra exposure, you’ve got several resources for mailing lists. Patricia Rouse is one. She provides a mailing list service. RT provides a service called Bookstores That Care Network. There may be even other options out there.
Now I can’t speak personally for these resources as I’ve built my own mailing list over the past few years.
Why? What was the point? Why should you?