As reported earlier, Harlequin will be discontinuing the use of the "Silhouette" brand as of April and will be expanding the Harlequin line to include the Silhouette imprints: Desire, Romantic Suspense and Special Edition. The number of books released in each line will remain exactly the same, according to Randall Toye of Harlequin. The move is expected to help the three imprints benefit from the strength of the Harlequin brand and will not impact readers or the books they love.
Says Toye: "In the rapidly changing world of media and entertainment, publishing, too, is experiencing exciting new changes. To position ourselves for opportunities and growth in the future, we want to expand and celebrate our strength and diversity as the leading publisher of entertainment for women. Our current solid reputation in this arena and our strong identity continues to be the envy of many publishers. In the past 15 years, Harlequin has come to mean much more than series romance. We have expanded into mainstream fiction and romance, Christian fiction, African-American fiction, teen fiction and nonfiction. As we move toward the next 15 years, we hope that Harlequin will mean even more.