AAP Book Sales Report: August 2012

The Association of American Publishers' Monthly StatShot for August 2012 has just been released. The numbers in the report are compiled from over 1,100 publishers and give industry insiders (and readers) an in depth look at the book marketplace.

The statistics show some great news for publishers — when comparing August 2011 with August 2012, sales in adult print and e-book fiction has grown substantially. The adult trade segment is up by 11% from last year. Mass market sales rose by over 17%. (This increase is credited to the decline in book returns, so it looks like there were some satisfied readers this summer!)

Children's and young adult books also saw a rise by over 8%, however, the educational segments for K-12 instructional materials as well as sales for higher learning books fell, as did the sales for religious books.

No surprises with this next stat: e-book sales have continued their climb. Compared to last year, digital books have shown a gain by almost 35%, which translates to $118.6 million in sales in August 2012. But not all digital news is good news. While e-book sales are growing, the rate of growth has slowed, making digital books only 23.5% of all trade sales for August.

Publishers Marketplace created the following graph that depicts the last several years of e-book sales: 

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