Amazon, the leading online retailer, announced yesterday that they are launching a book imprint that will publish romance novels. Named Montlake Romance after a Seattle neighborhood, the imprint will release original, previously unpublished titles from popular romance authors in many different subgenres including romantic suspense, fantasy and paranormal stories as well as in general contemporary and historical romances.
Currently it is unknown how many titles Montlake Romance will be releasing, however, Amazon did reveal that award winning author Connie Brockway will launch the imprint with her novel The Other Guy's Bride this fall. Amazon will make Brockway's story available in Kindle, print and audio formats.
So why the decision to move into publishing romance? Amazon's Vice President of Publishing Jeff Belle says, "romance is one of our biggest and fastest growing categories, particularly among Kindle customers." But don't expect Amazon to stop with just romance. Belle also adds that there will be more fiction publishing deals in the future. "[We] know our customers enjoy genre fiction of all kinds, so we are busy building publishing businesses that will focus on additional genres as well."