Yesterday iPad had four erotica novellas listed in its top ten selling books including the number one spot Blonde and Wet, the Complete Story by Carl East. Today the iPad list is curiously free of any erotica literature. Coincidence? Probably not.
If Apple purposefully removed these works from its list, it would not be the first time that the company has attempted to ‘clean up’ its content. Back in February, Steve Jobs made the decision to rid the iPhone App Store of all “overtly sexual content.”
While some may argue that it is up to Apple to decide what types of work they promote, many are crying censorship.
While I normally align myself strongly with the "How dare they?!?" side of these types of debate, I must admit I am torn. Business-wise this move makes good sense to Apple. It is a mainstream company that could have its reputation hurt if it becomes known as a popular purveyor of porn (or what some people consider porn). Also from a financial standpoint, it is in Apple’s best interest to take novellas off their top ten list no matter what the genre considering that many of these titles will sell for under a dollar. Hiding the likes of Big Sis, Six Sexy Stories and other short works makes way for more expensive e-books to be sold.
While it makes good business sense for Apple to tweak their top ten list, I still don’t like it. Who gave a computer company the right to choose what type of literature is acceptable? The only people that can decide that are the readers themselves and the readers have spoken with their chosen downloads. Apple, bring back Blonde and Wet – list it loud and be proud. Like it or not, this is what your customers want.