At this morning’s E-Book Marketing Panel “Wooing the Masses" e-book authors from across the genres shared their tips on effective e-marketing. The authors offering advice were Eden Bradley, Mari Carr, Kristen Painter and Jayne Rylon.
During the panel, each author discussed the different things they have done to market themselves and what they found most effective. Mari Carr, who recently co-authored the erotic e-book Northern Exposure with Jane Rylon, said that she felt that she was lucky to find another writer whose voice worked so well with hers. By having a co-author, the writers were able to split both the costs of promotion as well as the workload. Mari shared that they chose to focus their recent marketing efforts on connecting to readers using social media. For example they used Twitter to promote 140 character book quotes and hosted an excerpt party on Facebook.