With almost 1,000 attendees, this year's ThrillerFest was the biggest yet. And while much of the discussion during the four-day conference surrounded ways for published and aspiring authors to improve their thriller, mystery and suspense writing, there were also plenty of opportunities to debate the changes in publishing. And one of the biggest shifts in the past few years is the way that works and authors are promoted. As the world continues to 'go digital' there are more opportunities to get found online by new readers and also engage existing fans. But with the widespread use of Twitter, Facebook, Goodreads and other social networks, comes recommendations (and warnings) on the correct way to communicate with audiences. The ThrillerFest panel addressing these issues, “What Are the New Rules for Working With the Media?”, featured experts in the field including book reviewer Jeff Ayers, publicist Dana Kaye, former television producer and media specialist Kathleen Murphy, publicist Meryl Moss and Senior Director of Publicity at HarperCollins, Pamela Spengler-Jaffee. Moderated by Connecticut Post entertainment writer Joe Meyers, the panel members discussed the importance of working with print and digital mediums as well as ways to successfully navigate the social media waters.
Moderator Joe Meyers with panelists Jeff Ayers, Dana Kaye, Meryl Moss, Kathleen Murphy and Pamela Spengler-Jaffee
PERMALINKREAD ENTIRE POST