With Publishers Marketplace and Nielsen Bookscan both releasing sales data for 2011, today we are comparing the book buying habits of publishers and readers. Publishers Marketplace tracks the deals that publishers have made with authors for upcoming works. And on the other side of book buying, Nielsen tracks the amount of print book purchases made by consumers. Together these two reports provide an interesting picture of the book industry's immediate past as well as a forecast of what we can expect in 2012 and beyond.
Stats At A Glance
According to Publishers Marketplace, publishers made more new book deals in 2011 than they did in the previous year. Specifically, over five thousand more deals, which is a 5% increase from 2010. What does this mean for readers? We will be seeing more traditionally published books in the next few years.