According to a recent report from Publishers Marketplace, trade sales rose by $451 million in 2012 to end the year at a hefty $6.5 billion in total sales. The 7.4% increase from 2011 was attributed to two blockbuster series — Fifty Shades of Grey by E.L. James and the Hunger Games trilogy by Suzanne Collins.
To show just how much James’ popular books contributed to the industry’s total earnings, PM did an “extrapolation from Random House’s reported sales” to find that the erotic romance trilogy earned an estimated $263 million in 2012 which made up over 5% of adult trade sales for the entire year! And even though it was first published between 2008 and 2010, Hunger Games has proven that it has staying power. This YA series accounted for roughly 9.5% of all children’s book sales in 2012.