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Writes And Wrongs: Shiloh Walker Gives A Blog Tour How-To

Best-selling author Shiloh Walker pens this column of online advice for writers. Walker is a full-time author who is published in both e-book and traditional print formats. Now she shares her experience and advice to help aspiring and published authors figure out the "Writes and Wrongs" of the writing world. Today, Shiloh gives writers a lesson on blog tours.

Blog tours are an easy way to get the word out about your book. They can be time-consuming, but if you’re tight on funds and you need to push your latest release, a blog tour might work for you.

A blog tour doesn’t have to cost you any money, although if you want to throw a few contests in, it’s a good way to get readers interacting on the various blogs.

Not sure how to set up a blog tour?

Figure out what kind of bloggers you want to visit…and make sure it’s a match.  

If you’re writing erotic romance, you may want to keep that in mind…and not contact a blogger who is most comfortable reviewing inspirational romances. And vice versa.

Do the blogs you have in mind fit what you write? If you’re big into paranormal and the blogger on her site mentions that she hates paranormal, that might not be the ideal fit, either.

While you’re checking out the blogs, make sure you look for any sign that they’d be open to a blog tour. If you see a number of guest posts, interviews, etc, that blog may be a good possibility.

Let’s say you’ve found the blogs you would like to visit. Now you need to contact them. A quick, polite little note…


I’m Shiloh Walker. I write paranormal romance and romantic suspense. My upcoming release, IF YOU HEAR HER, the first in a new romantic suspense trilogy, releases in October and I was looking to set up a blog tour.

Would you be interested in allowing me to visit your blog? I’d be happy to do a contest.

Thank you for your time…



Polite, short and to the point.

You’ll probably get a few YES’es. You could easily get several NO’s. But it’s a start.

You can also set up a post on your blog—and this is my preferred method—with a modified version of the above note.

My upcoming release, IF YOU HEAR HER, the first in a new romantic suspense trilogy, releases in October and I was looking to set up a blog tour. Any bloggers interested in having me visit their blog, please contact me…

Another option is contacting author friends and asking them if you could do a guest post.

How many blogs should you visit? That’s up to you. I usually hit about 8-10 blogs when I’m a blog tour. Blog tours can be exhausting…figuring out what to blog about, what to write about, not to mention getting all the blogs written and sent to the various host blogs, and you should try to visit on the day you guest blog, as well.

A few things to keep in mind…

  • Make sure the blog fits your book
  • Be polite, and don’t be put out if the blogger declines—not everybody is interested and that’s perfectly fine—nobody is required to have guest bloggers, and nobody should feel obligated
  • Once you’ve got things set up, make sure you fulfill obligations in a timely manner
  • Visit the blogs who hosted you on the blog tour

That’s a basic rundown on how to set up your own blog tour, in a nutshell.

- Shiloh Walker

Check back for the next installment of Shiloh Walker's column. Seeking more specific advice? You can ask the author any questions about the "writes and wrongs" of online behavior here. Your question might even get featured in an upcoming article. And of course, you can also follow the Shiloh Walker online daily at her website, on her Facebook page and via Twitter.